If you plan and book speakers for live events, then you need to read the rest of this article to learn the secrets to live event success.

As an event planner, you know that the success of your event equals the success of your career.

So, where does your focus go when you start planning?

Do you focus on the venue?

Or, do you focus on the speakers?

Or, do you focus on the attendees?

If you want to become one of the top live event planners on the market, then you ought to focus on your attendees.

Your event should reach the hearts and souls of those in the audience.


How do you do that consistently across multiple events?

Continue reading this article to find out.

5 Factors for Live Event Success

#1. Captivate The Audience

As a live event planner, your mission is to inspire and move the audience to some kind of action. Like any great novel, movie, play, or performance, you need to get the audience to care before you ask them to take action. How do you go about doing this?

Utilize various curiosity drivers like physical objects, speakers, or interactive venues.

#2. Make It Personal

The more personal you can make the event, the deeper it will connect with your audience. Now you may be wondering, “how do I make a massive live event personal to hundreds or even thousands of people?”

Focus on their primary values.

What do the people attending value?

Give them a way to experience those values in action.

A speaker telling stories of their childhood, career experience, or live events are great ways to do this.

#3. Make It Interactive

The greatest speakers include the audience in their presentation. The same should go for our live event. Find ways to make the event interactive for your attendees. This could be a live Q&A, physically trudging through an obstacle course, brain teaser games, and more.

Keep your message and theme throughout your event so that no matter where the attendees go, your mission is presented.

#4. Improve Lives

Ask yourself, how you can leverage your event to make the attendees lives better. This simple mission will guide a lot of the other factors listed in this article.

Get your audience to care by asking them what they care about.
Make your event personal by asking what your audience believes in.
Create an interactive environment by asking how your audience enjoys learning.

It all fits into improving your attendees’ lives.

#5. Celebrate and Reward

As your event takes place, reward and celebrate your attendees for engaging, connecting, and interacting. You want your event to feel like an unforgettable experience. Do this with a feedback loop of positivity and engagement.


Now that you know 5 ways to succeed with your live event, it’s time to plan it.

Here are the 5 success factors for live events one more time:

  • Captivate The Audience
  • Make It Personal
  • Make It Interactive
  • Improve Lives
  • Celebrate and Reward

If you’re planning live events this year, then give our roster of speakers a look. They are a group of inspirational, motivational, and insightful speakers ready to engage, connect, and inspire your audience.

Contact us today to schedule a pre-booking call.

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