The best way to promote your event through your speakers is to make it easy and rewarding for them to share it: announce them early, give them ready-made graphics and copy, tag and cross-promote on social, feature them in your emails, and thank them publicly afterward. Your speakers have built-in audiences who trust them — and a little coordination turns that reach into registrations. Here is how to do it.
Announce your speakers early
Your lineup is your best promotional asset, so reveal it early and make it a moment. A speaker announcement gives people a concrete reason to register and gives the speaker a natural cue to share the news with their own following.
Give them ready-to-share assets
Do not make your speakers create their own promo. Send them polished graphics, suggested captions, and a link, so sharing takes thirty seconds. The easier you make it, the more they will post — and the more consistent your message stays.
Tag and cross-promote on social
Tag your speakers when you post, and ask them to tag you back. Speakers with active audiences — like Justin Jones-Fosu or Tami Evans — can put your event in front of thousands of the exact people you want in the room. That cross-promotion is free reach you cannot buy.
Feature them in your email
Your email list is your most reliable channel, so give your speakers a starring role in it. A short spotlight on each speaker — who they are and why they are worth showing up for — builds anticipation and boosts registration.
Create shareable content together
Short clips, quote graphics, or a quick Q&A with your speaker make excellent pre-event content that both of you can post. It builds buzz, showcases the speaker, and gives your audience a taste of what is coming.
Thank them publicly afterward
Promotion does not stop when the event ends. Tag and thank your speakers afterward, share highlights, and celebrate the moment together. It extends the event’s reach and strengthens a relationship you will want to lean on again.
The takeaway
Your speakers are one of your most powerful promotional channels — if you make it easy for them to help. Announce early, hand them ready-made assets, cross-promote, and keep the momentum going after the event.
Every speaker we represent comes ready to help promote your event. At Platinum Speakers Agency, we help you make the most of that reach. Meet our speakers or get in touch to build your lineup.